MEXICO WILL BE FITUR’S PARTNER COUNTRY IN 2025​

Mexico will be a protagonist at Fitur in 2025. Today, January 25, 2024, it was announced in Madrid that Mexico will be the Partner Country of the famous international tourism fair.

Mexico’s participation is thanks to a collaboration agreement between the Madrid Trade Fair Institute (Ifema), the Association of Tourism Sectretaries of Mexico (Asetur) and the Ministry of Tourism of the Government of Mexico.

The announcement was made at Mexico’s stand at Fitur, which is being held in Madrid and will end on January 28.

At the event, José Vicente de los Mozos, president of Ifema Madrid’s Executive Committee, said that “this alliance strengthens even more the ties between Spain and Mexico, and establishes an intense collaboration to support the promotion of the tourist wealth of all the states that make up Mexico, under the Fitur brand, recognized today as the most important fair in the world due to its high participation and international growth”.

The promoters of the agreement consider that the presence of Mexico as a partner country in the 45th edition of Fitur “will allow the Latin American country to strengthen its international positioning, boost the promotional potential of its wide range of tourism products and project itself to the world”.

A Fitur communiqué indicates that the intention is to “highlight the tourist, cultural, heritage and gastronomic wealth of Mexico’s 32 states and its 177 Magical Towns and showcase it to the world at the world’s leading trade fair, and a major hub for the Ibero-American tourism industry”.

Miguel Torruco Marqués, Secretary of Tourism of the Government of Mexico, emphasized “the extraordinary value that Mexico’s collaboration with Fitur will represent at a time when it is essential to align the interests of the entire country to project to the world the tourism potential of every corner of Mexico and boost the visibility of the Mexico Country Brand, together with one of the great international tourism benchmarks such as Fitur”.

Also present at the event were Quirino Ordaz Coppel, Mexico’s ambassador to Spain; María Valcarce, director of Fitur; Juan Enrique Suárez del Real Tostado, president of Asetur, and Juan Arrizabalaga, general director of Ifema Madrid.

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